By The NDLG Team
Meet Jaime Toepp, an artist that is driven by happiness.
Why did you want to start @captureme.co?
Right now, it’s truly a hobby and something I do on the side. I would love to grow Capture Me into a brand and business with tangible products. I’m inspired every day by other artists and small businesses.covery of digital illustration.
What steps did you take to get started?
It was very much (and still is) a work in progress - learn as you go - process. My original handle was “Capture Me with a Click” because it all started with my photography about 7 years ago. I still love photography as a medium but found that I wasn’t able to keep up with my content because I was only taking photos when I could go on a vacation. Traditional forms of art, drawing, and painting, have always been something I do on the side, so the melding of illustration and digitization just made sense in my journey.
Have you encountered any difficulties?
Definitely! One of my biggest challenges is wanting to do too much. As you just read, I’m interested in so many different forms of media. I quickly realized that I needed to hone in on one focus, at least for now, in order to do one thing well before I tried doing too many things.
What is your ultimate goal for captureme.co?
Right now, it’s truly a hobby and something I do on the side. I would love to grow Capture Me into a brand and business with tangible products. I’m inspired everyday by other artists and small businesses.
You have a career in marketing, has it been helpful when promoting your art?
I am in marketing, but it’s very different from what I do for Capture Me. My career work and “personal” work, for lack of better words, are very separate. Of course, having a background in advertising, brand strategy, and consumer insight help keep my line of focus on track.
Why did you choose marketing?
I’m so fascinated with consumer insight! I went into school mostly interested in behavioral economics and not really knowing what that would translate into. I quickly learned that everything a person interacts within their day is put there deliberately for a specific reason with an expected outcome..and I wanted to know why and how. If you can’t beat them, join them, right?
Is there any advice you would share for others who also want to share their artwork?
Do it for yourself and don’t be afraid to put yourself out there or to make “mistakes”. I had no idea that there was a community of artists, but there are and they want to see your artwork and see you succeed.
Are there others in your field that you admire?
I try to find inspiration in everything I encounter, but I’ve found that what keeps me going is happiness. Anything that brings me joy brings me back over and over again. Since this is something I do on the side, it’s something that I have to want to do after my day is “over” and because of that, I’m inspired by things that make me happy: motivational quotes, nature, fashion, artists supporting artists to list a few. also unique and beautiful but often incorporates cultural, political, or social themes.
Your pieces are beautiful, what inspires you?
It’s a weird time, but it’s out of most of our control. What we can control is our outlook and how we spend our time. I’m fortunate in that I’ve been afforded “more time” to try new things, reconnect with old friends, and to slow down during this time. I also think it’s important to stay mentally and physically active and agile. And, for the first time in history, we are all truly going through this together.
How are you staying positive during these hard times?
It’s a weird time, but it’s out of most of our control. What we can control is our outlook and how we spend our time. I’m fortunate in that I’ve been afforded “more time” to try new things, reconnect with old friends and to slow down during this time. I also think it’s important to stay mentally and physically active and agile. And, for the first time in history, we are all truly going through this together.
@captureme.co by Jaime Toepp